Organizational communication: fundamental element for the success of a higher Education Institution
DOI:
https://doi.org/10.29197/cpu.v12i23.225Keywords:
communication and education, organizational communication, comunication managementAbstract
Organizational Communication is an important element for the impulse, growth and positioning of all organizations, a reality public institutions cannot avoid; nevertheless, they are the ones that perhaps apply less strategies and programs in communication management. The following article is based on a research
study which main objective was to analyze the importance of communication management within a higher education institution and how these processes infl uence the achievement of organizational objectives. Theoretical sources and fi eld work were used. The article ends with communication management
guidelines for a public higher education institution.
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References
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